LED skin care mask
[MHN Roh Pooleun] SBS's drama 'The King: Eternal Monarch' starring Lee Min-ho and kim Go-eun is receiving criticisms for excessive PPL(Product Placement)s.
The drama is descending in viewership and there are criticisms due to excessive PPLs that cut in at the wrong time. Some PPLs blend in well while some don't. Here are three PPLs bothering the flow of drama 'The King: Eternal Monarch'.
The first worst PPL in 'The King: Eternal Monarch' is 'bbq' chicken. Fronting Lee Min-ho as the model of the brand, the chicken appears too often in the drama. Thanks to over-appearance, sales rose according to related officials; "Chicken orders have sky-rocketed" when Lee ate chicken in the drama.
The second worst PPL in the drama is LED skin care tool. The health&skin care brand is also using Lee as advertising character. Lee praises the mask while he uses the mask.
The third worst PPL is 'multi balm'. Kim Go-eun visits a cosmetic shop where a staff forces her to buy a lip-blam. Kim comes back to her car and applies the balm on her lips and recommends it to her coworker. Apparently, Kim is the brand's advertising model.
Excessive PPLs are interrupting and annoying.
Three PPLs in 'The King: Eternal Monarch' that appeared too much