[MHN Roh Pooleun] COVID-19 has led to a general decline in cosmetics sales and many women have given up makeup and started going out bare-faced.
Until now, face makeup has been considered as must-do morning routine. It was even considered as discourteous to meet people without makeup and going out bare-faced was hard because most women wear makeup. However, 'no-makeup' started to become a norm since wearing masks replaced the hectic morning routine.
Especially, lip makeup lost its meaning among facial makeup. Eye makeup became important instead since eyes cannot be covered by masks. Some put on eye shadows or mascara only and others do not wear makeup at all.
A shift in personal or social perception of 'no-makeup' is expected to have a significant impact on cosmetics market. According to a survey conducted about monthly sales and rankings, of road shops in Korea, it commonly turned out that makeup sales declined conspicuously after the pandemic. The 'no-makeup' trend is predicted to continued after the pandemic settles down.
Sunscreens and tone-up creams or tints that leave stain are benefiting these days. Demands for skin care products are increasing as well.
'No-Makeup' became a social norm after COVID-19 pandemic
what is the makeup trend of 2020?