JYP, to work with SM Entertainment on 'Beyond LIVE' project
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JYP, to work with SM Entertainment on 'Beyond LIVE' project
  • Halim Jung
  • 승인 2020.08.04 16:26
  • 댓글 0
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Global girl group TWICE, hold world tour in a day with 'Beyond LIVE - TWICE: World in A Day' on August 9th
Will have more Korean and international artists perform through the format
Source: JYP Entertainment, SM Entertainment

[MHN Yoo Jihae reporter / translated by Jung Halim] JYP Entertainment and SM Entertainment have announced on August 4th that they have decided on establishing a new company that specializes in setting up 'Beyond LIVE' concerts, titled the 'Beyond LIVE' Corporation'. 

JYP Entertainment said, "The two corporations defining K-Pop will both lead the global online concert brand into the future."

Beyond LIVE Corporation will be planning and organizing future 'Beyond LIVE' events, now with JYP's global network and creatives adding to SM's content producing ability and NAVER's technological skills.

Their plan is to develop future global collaborations, and to set up 'Beyond LIVE' as a global brand.

First shown in April earlier this year, Beyond LIVE was the first paid online focused concert. They have gotten praise for their use of culture technologies on the concert form, as well as opening a new future for digital concert culture with AR technology and virtual multi-video calls.

The coming 9th is of especial note, as TWICE will be having their 'Beyond LIVE - TWICE: World in A Day' concert. The performance will have Park Jin Young himself directly involved, having fans raise their expectations on how it will turn out.

Having the concept of a 'World Tour in A Day', this will be the first time in a while that TWICE have met their fans around the globe, this time being through the digital space. It will be livestreamed on August 9th, 3 p.m. KST through NAVER V LIVE.

 

 

 

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JYP, to work with SM Entertainment on 'Beyond LIVE' project

Global girl group TWICE, hold world tour in a day with 'Beyond LIVE - TWICE: World in A Day' on August 9th
Will have more Korean and international artists perform through the format



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