[MHN Jung Halim reporter] The music video for (G)I-DLE's newest single 'DUMDi DUMDi' has broken the group's previous record, and has been gaining feverous attention from fans.
Revealed on August 3rd, (G)I-DLE's newest single 'DUMDi DUMDi' has its msuci video reach 5 million views in just 5 hours, and 10 million views in 10 hours.
Compared the the music video for 'Oh my god', the title track for their third EP 'I trust', which gained 5 million views in 6 hours and 10 million in 12, 'DUMDi DUMDi' has beaten that record by 2 hours.
The 'DUMDi DUMDi' music video was third in the Korean Hottest Video charts, with it also ranking second in Paraguay, third in Chile, and fifth in Brazil, trending in a total of 35 different regions.
'DUMDi DUMDi' has a tropical moombahton rhythm, enhancing (G)I-DlE's own brand of a summer dance song. A collaboration by (G)I-DLE leader Soyeon and famous composer Pop Time, the direct lyrics and the addicive melody are the song's distinctive features.
The 'DUMDi DUMDi' music video has the members, each with their own different stories, meet at an isolated motel for a summer party that they'll never forget, filmed in a cinematic style.
(G)I-DLE are to continue to perform, and center their activities on their new single.
(G)I-DLE, new single 'DUMDi DUMDi' has music video reach 10 million views in 10 hours
Newest track 'DUMDi DUMDi' music video reach 5 million views in 5 hours, 10 million in 10