It's an era which you can make a living as a creator yourself. For today's 'Creator News' we have 'Jo-sub', a YouTube star with 1 million subscribers.
HELLO, PLEASE INTRODUCE YOURSELF
Hi, I'm a YouTube creator who does everything I want to do including experiments, challenges, cooking, and much more. I'm 'Jo-sub'.
HOW ARE YOU DOING THESE DAYS
I'm developing new contents. As YouTube is a very accessible market now, some say that there isn't anything new anymore. It can get repetitive since the format of filming is getting more and more stabilized. I'm working on something that not only the person who's shooting it can enjoy, but also something viewers can enjoy as well.
TELL US ABOUT YOUR PLAYLISTS OF VIDEOS
I love recording my own stuff. The 'Daily&Review' playlist is all about that. The 'Experiment&Challenge' playlist was created to set a certain concept of my YouTube channel. When thinking of 'what I can do best?' I was totally confident in showing reactions. So it's more on how I react to certain things than actually doing experiments. The 'Cooking' playlist is a further advance from the 'Experiment' playlist. Viewers started asking me to eat certain stuff and that's how I got to introduce Richie. I started having a dog because I got lonely living by myself, and my viewers were very curious about his updates. All of my playlists were created naturally than by plan.
EVERYTHING AROUND YOU SEEMS TO BE A CONTENT
I never started shooting to show it to someone. It was for me. As I said before, I like recording stuff. I used videos as a sort of diary. So I talk very casually too in my videos. That sometimes caused trouble because people thought I was being rude on occasions.
SO, YOU HAVE A 'I DO WHAT I WANT' KIND OF MIND
Yes. I'm trying to keep it that way. Since the number of subscribers started increasing, I started to lose myself without even knowing it. I think it was when I had around 500,000 subscribers. I was confused whether my channel was for me or to do stuff according to what the viewers asked me to do.
IT MUST'VE BEEN A SLUMP PERIOD FOR YOU
Many creators go through such period. Something you started as a hobby becomes to work and you start creating contents that the viewers like. Once that happens, you start to question yourself whether you're doing this for yourself or for others. Many creators first begin because it looks fun, but then get lost once they gain popularity. I didn't think of how I was going to further my path after gaining fame.
Videos have a lasting period too. No matter how crazy the content may be about, there's a time when it grows old. Being a one-man creator especially, you get feedback really directly. So, it's natural to feel troubled. Before hitting 1million subscribers, you can carry it on as if it's a goal. But once you hit 1million, you can easily feel lost and even think about quitting it. I personally experienced a slump period when I hit 800,000 subscribers. I never stopped creating videos but I received a lot of feedback saying I've changed.
HOW DID YOU OVERCOME IT?
I just kept doing it. Uploading videos was a promise I had to keep with my viewers. At least 3 videos a week. So, I was always shooting and editing stuff before. Never went out with my friends at all and stayed home like that.
ANY TIPS ON EDITING?
Even if you're going to hire an editor later, it's best if you do the editing cuts yourself. Because you know your contents the best. Hiring an editor is also a big risk. Some editors leave once they learn the know-hows. It took about a year for me to feel a stabilized partnership with my editor.
YOU USE THE WORD 'CAN'T HELP' A LOT IN YOUR VIDEOS
People around me always said 'You can't help Jo-sub'. I'm a really unusual person. I was an outsider in school too.
WHAT DID YOU MAJOR IN?
I graduated with a fashion design major. I did art since I was in elementary school and went to art schools for the rest of my teenage years.
WHAT'S YOUR CHARACTER LIKE ON AND OFF SCREEN?
I'm calmer in real life. I tend to show a brighter, positive character in videos so people tend to think I'm always happy in life too. But you have to know I shoot by myself all alone. I actually turn shy when there's a camera in front of many people.
WHAT'S YOUR FAVORITE VIDEO?
'The Man Who Reads Letters' is my favorite. As a one-man creator, I can easily connect with my viewers. When reading what my viewers had in mind and figuring solutions for personal problems, events was a great time for me too.
YOU ALSO RELEASED A SONG
I released my own song, 'Biya'. There are other songs like, 'Pretty', 'Across the Window' too. 'Pretty' was made for a festival so it has a dance to it too.
ANYTHING ELSE YOU WOULD LIKE TO TRY OTHER THAN SINGING?
Nothing much now. I'm trying to enjoy singing as a hobby for now.
WHAT WAS IT LIKE FIRST MEETING AHN JAE EOK AND YOO JUN HO?
Ahn Jae Eok, I got to meet through 'Video Village' our label. Yoo Jun Ho, I was an avid fan of him so just followed him. We first tried out this video trying to cut open a watermelon with rubber bands and people said our chemistry was great. So that's how we first started making videos together. I still enjoy making videos as three. You'll be amazed. On set, you can't really tell if we're just playing or actually shooting. It's just three hyperactive people all over the place. I try to remember and do the comments that are needed throughout the video though.
HOW MUCH IS THE PRODUCTION COST PER EPISODE?
Around 100,000 won. The cost of investing in a video is high too. For instance, if I earn about 300,000 won per video, I use 250,000 to make another one.
ANY TIPS TO THOSE WHO WANT TO BE A YOUTUBER?
You'll be curious about how we make money. I heard you need about 300 songs to make a living as a musician. A YouTuber's life is also about the number of videos you have. I have around 800 videos now. Many think the view rate is important but what's more important is the 'viewing hours'. Even if you had a 1billion viewed video, if there are no viewers who continuously watch your video, there will be no profit out of it.
WHAT ARE YOUR FUTURE PLANS?
I take a lot of time on editing. I want my videos to be as high-quality as videos on TV. I want new rookies to be noticed and grow by my works. I'm also dreaming of becoming a producer.
ANY LAST WORDS?
I've been doubting myself these days whether I should continue making videos or not. My fans were my rock by supporting me. I want to be a person who continues on communicating with his fans. I know how far I need to go, I make mistakes in my videos too. But still, I'm so thankful for all the support they show me.