[MHN.korea.com] Global denim brand LEVI'S South Korea (branch manager Yoo Hyo-sang) has revealed its 'LIVE IN LEVI'S' full video for 2018 spring campaign with LEVI'S's hero influencer EXO KAI.
LIVE IN LEVI'S's campaign wants to convey the main value of LEVI'S which is being the way oneself through music and become one in sharing the same music.
In this 2018 spring season, EXO Kai performed as a hero influencer and conveyed the sincerity, music and culture in iconic style by showing the best moment of being 'himself'.
LEVI'S, with its sensuous campaign music and Kai's dynamic solo performance, clearly conveyed Kai's life finding himself inside the music and chill in it. And successfully conveyed 'Me, the way I am' message with strong impact in classy style.
In the campaign full video, Kai become a model with wearing various LEVI'S iconic denim pants and at the same time his happiness in freedom with the right music and his tremendous dance performance. Kai, well known for his commonly acknowledged superior dance ability and fashion sense, conveyed his story finding 'the way he is' by sharing his story with contemporary millennials within his daily lives.
LIVE IN LEVI'S campaign full video can see from LEVI'S official website, SNS.
On the other hand, LEVI'S starts to give LEVI'S X Kai campaign video BGM coloring to customers who buy products from 15th of March and proceed with various promotions with special gifts.