[MHN] Recently Korea is going through RETRO trend. From fashion, music, picture, film and the retro spread among public. Today, let's see how retro is applied in our culture and the reason why people are so addicted to retro.
RETRO on fashion… 'Bell-bottomed pants' to be trendy once again
The bell-bottomed pants that used to represent chuffiness started to be seen nowadays. It recently used for pictorial or daily life fashion of entertainers.
Like Crystal in the picture, entertainers started using bell-bottomed pants on their daily fashion. Even for the concept like Crayon-pop, singers choose bell-bottomed pants. Recently not only celebrities but also normal people wearing bell-bottomed pants in easy to be seen.
Rounded-glass wearing Red Velvet Ye-ri ⓒRed Velvet Instagram
'Rounded iron glass once was a boom at the end of 90s, is also a proof of retro trend re-started. FILA designed 'Big Logo' designs are essential items for trend well knowing youngsters. It's easy to meet 'Big Logo fashion' on Hongdae and Gundae where many young people gather.
From picture to video, spreading RETRO mood
'Gudak' is one of the famous camera app. 'Gudak' is abbreviation of 'Gudakdari (outdated)', reenacts the old mood of picture. Especially, the eye-catching characteristic of 'Gudak' is that the photo will be on your phone gallery after 3 days. It represents the time took for photo developing process in the past.
The mood of picture is presented this way. ⓒScrooba
'Gudak' represents the 'light leakage' of film camera. Unique point is that the 'light leakage' not applied in a same way but randomly. With the popularity of 'Gudak' many came app and filters are coming out. Also, recently there are people trying to buy film camera.
Not only picture but video is also a tool representing RETRO mood. Especially pop song music video shows this trend. Recently comeback CRUSH 'Bittersweet' music video clearly represents the retro mood. Also, Hyun-a 'BaeBae', EXID 'LADY' also shows retro mood on their music video.
Crush 'Bittersweet' music video ⓒ'Bittersweet' captured picture
Recently comeback AOA choose their concept to be RETRO. Roller skates that represented 2000s and dot graphic, which is hard to find shows their concept to be retro.
ⓒAOA official Facebook
'Remake album' encompassing generations.
IU's 'Flower Bookmark' is a remake album. All songs of the album are remake songs which are not easy to hear nowadays.
Kim gun-mo singing 'Sleepless rainy night', Kim Wan-seon singing 'Pierrot Laughs At Us' are enlisted on the album. IU not only use retro in song but also in music video and album cover, conveyed RETRO. Her 'Flower Bookmark' album is itself the RETRO.
IU's 'A Flower Bookmark #2' album art ⓒFave entertainment
Especially, IU singing 'Flower Bookmark' is old songs but added with modern mood, become so popular among young generations. It ranked high on music source site charts and brought nostalgia among old generations.
It's the same case KBS2, 'Immortal Song2: Singing the Legend'. The program of making young generation singers to sing old but masterpieces songs, brought nostalgia on old generations and brought attentions among young generations. Few songs become popular event on young generation most using music source sites. Old songs with remake process and presented in modern style focused on young generations.
These 'remake' songs brought sympathy among generations to generations. Even though the remake songs are not the same song of the past, they share the essence and beauty of the generation.
Why we are so addicted to RETRO?
RETRO interlocked with economical situations. As economic hardships attack us and as the bright future become vaguer, people aim peaceful past. There are too many vague-futures having people in Korea. It is natural that people are addicted to RETR that gives us peace. Even for the people who haven't experienced the past, the peace of past attracts them.
In fact, RETRO is not an exact representation of the past. It is reinterpretation of the past into modern style. FILA uses 'BIG LOGO' design on modern trend 'long padding', and reinterprets old songs into modern styles. It's same for the picture and video. RETRO is the role enables to find 'NEW CREATIVITY' form the past.