Who Said Cosmetics are Only for Women? Not Anymore.
Unlike in the past when men who groomed themselves were not welcomed, now men's beauty is another field of competition. Due to this transition the nation's cosmetic market for men has been on the rise. Since 2009, Korea's men's cosmetic industry has grown 62.8% in 5 years and is on growing by approximately 10% every year. Last year the size of the market reached 100 million dollars, a record placing on top of the world.
Despite the expansion of the ever growing industry, it's harder to find information about men's cosmetic items compared to women's. Here we have an application that will save you from the lack of data for men. Welcome to "CosMANtic".
Starting from the Simple Question, 'Why Aren't there Enough Cosmetic Data for Men?'
'cosMANtic' is the combination of the two words, 'Cosmetic' and 'Man' together, a beauty app that is for men. cosMANtic is a beauty service that provides and recommends men cosmetic products. Inhang Huh, the marketing manager of cosMANtic says, "As more men are getting in to grooming themselves, we planned cosMANtic from a very simple question asking why there aren't any services out for men's beauty?" on how it all started.
cosMANtic is focusing on providing true and varying ranges of cosmetic data to men when it's so hard to get valid information off the internet with so much advertising, commercial posts despite the gigantic size of the men's beauty market now.
'Truthful Data' Over 'Fake Data' for Men
cosMANtic is providing a curating service based on cosmetic ingredients. Those who first open the app can go through a simple skin-type test. Then the app provides cosmetic products that fits with the user's skin type based on approved data from KFDA and Korea's Dermatology Association. So basically, products recommended are 'just for you' instead of being based on popularity or sales of certain products.
After testing your skin type, you can check a whole list of cosmetics in different categories along with the data of the products and its price. Huh tells, "It's our action plan to provide fake-free information for men. Our app tries to provide truthful information for the users, not advertisements." about its cosmetic curating service.
Beauty Magazines and Beauty Youtubers for Men, All at Once
cosMANtic's services don't only stop at its curating service, but it is experimenting various channels for men's beauty. The card news of cosMANtic provides easy to follow tips for men in varying situations. The card news shared are interpreted for men, not women on many grooming tips.
The right fabric perfume when your girlfriend suddenly visits, everything about shaving cream, beauty products men need on travel, and much more. Huh explained that, "We pick many topics from each category and through several meetings with the editors we select the topics that men would be most interested in." on how cosMANtic creates its card news. More than that, even videos of beauty Youtubers can be found on the application. Many videos from men beauty Youtubers are introduced on how to put make up on for men.
cosMANtic is like rain in the desert for this populated but lack of information provided market. Check out its bountiful contents that is for all of those who are interested in grooming, whether you're a beginner or pro.
'cosMANtic' App Download : https://play.google.com/store/apps/details?id=kr.co.cosmantic.cosmantic