Started as Korea's first generation youtuber, Ssin is now one of the undeniably top beauty youtuber with over 1.2million subscribers. From cosplay make up to idol member make-ups, one-brand make up, hilarious make-ups and best of the best items, etc not only with make up tutorials but with varying beauty contents she's freshening up everything. Thanks to her creativity she's been called as the idol of beauty youtubers, staying strong with a large committed fan base. If you haven't heard of her yet, keep reading!
Ssin's Delightful Beauty Class
Ssin's greatest strength is her humorous style of talking. The 'Forever A Newbie Makeup' video teaser that made Ssin today covered how make up styles change over the years in school, having many people relate to it. Since then her blunt but friendly tone differed from other beauty youtubers who most likely explain in a calm tone, having her mark her way up. Nowadays it's so easy to see contents that start with the 'WHAT'S IN YOUR BAG?' or 'WHAT'S IN YOUR POUCH' line but Ssin's 'Open Your Pouch, B****' was what started it all. It exposed what people were most curious about; what others have in their pouch and with some personal tips from each of the pouch owners these series have been the most popular content created by Ssin, attracting more subscribers.
Her not-shady-at-all persona also shines in her cosmetic reviews. She's a yes or no person so she doesn't hesitate dissing certain products with no mercy. Which is why she even sometimes receive complaints from cosmetic companies but not caring a bit is another character of Ssin that's so cool! At the 'Murakami Takashi Holiday Make up Collection Review (that Shu Uemura won't like)' she said that "thanks to all brand staffs who send all these products but I'm not going to go easy on any."
But Ssin' isn't' harsh to all make up products. She loves the products she mentions that she 'super-likes'. She not only recommends it to her viewers but also uses it often in her makeup tutorials, pouring out the compliments. So there was an incident with the 'moisture-full puff'. Thanks to Ssin continually stating Olive Young's 'moisture-full puff' is a 'super-like', all puffs were sold out at all stores. The problem was, the puffs that were manufactured afterwards, weren't so much in great quality as it used to. As soon as Ssin got to know about this, she uploaded a video canceling her 'super-like' on the puff which had Olive Young re-collect all the miss produced puffs.
Ssin's Make up Series That Are Full with Spazz
Ssin first got into make up because of cosplay. As a cosplay participant she really got interested in make up and started to really focus on cosplay make-ups. The Matilda make up from the movie <Leon>, Elsa makeup from <Frozen>, <Malificent> makeup, Alice makeup, Halloween special make up, vampire make up and more, Ssin has a whole list of cosplay make-ups. Try one of her cosplay make-ups on a special occasion.
Recently she's been doing a lot of idol members' make up and it's interesting how she's doing more male idol groups than girls. An avid fan of G-DRAGON herself, from the 'Bang!Bang!Bang! G-Dragon make up' to EXO make up, VIXX make up, Block B make up, WINNER make up, 2NE1 make up, and even her current crush, BTS make up, if you're a K-pop fan check Ssin's youtube channel now. From English to Vietnamese, Spanish, Japanese and Thai, all subtitles are available so go ahead!
Another make up series Ssin has been pushing is the one-brand make up. It's a make up series where she only uses a collection of products all from one brand to do her make up and share her favorite products of the brand. If you're a viewer who's into Korean road-shop cosmetic brands such as MISSHA, CLIO, Nature Republic, Etude House, Innisfree and more, these videos will be your perfect fit. Even GUCCI cosmetics that's known for not collaborating with youtubers offered a love call to Ssin after her 'GUCCI make up' video so don't forget that one too!
Ssin's Challenge, THIN or Ssin's-Records
Other than her main channel, there's a diet channel, 'THIN Ssin', and 'BEHIND SSIN' where you can see all the behind stories of the videos and the 'Ssin's Records' a channel in management with DIA TV. Because Ssin often gets lazy on her diet there's not a lot of videos on the 'THIN Ssin' channel but 'Ssin's Records' has many videos of Ssin's fun-talks and beauty challenges uploaded so subscribe and watch!
Translated by_ Gen_E